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Research Study: Web Content Management & Marketing Automation Integration

White Paper Published By: Gleanster Research
Gleanster Research
Published:  Aug 30, 2013
Type:  White Paper
Length:  9 pages

This report from Gleanster Research explores emerging best practices for bridging back-office marketing execution technologies and multi-channel customer engagement. What should you look for in WCM and marketing automation integration, and how can integration streamline the mid-to-large enterprise marketing value chain?



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