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60 Seconds: How to Tell Your Company’s Story and the Brain Science to Make it Stick

White Paper Published By: Switch Video
Switch Video
Published:  Jun 05, 2013
Type:  White Paper
Length:  75 pages

Are you having trouble simplifying your message and explaining who you are and why you’re different? Or do you need a way to make a boring product or service engaging?

It’s easy to get lost in your own product or marketing, and lose track of how to communicate what you do with your audience in a way that’s engaging.

In 60 Seconds you will learn why an explainer video is the most effective way to communicate your business or organization's message and the cognitive psychology behind their success. We discuss how to simplify your company’s story, so people know what you do; how to use dual coding theory, so people relate to and remember your story; and how to better connect with your audience, so more people buy your product or service.




Tags : 
video marketing, video storytelling, online video

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