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Revenue Performance Improvement: A Proven Path to Revenue Impact

White Paper Published By: Bulldog Solutions
Bulldog Solutions
Published:  May 20, 2013
Type:  White Paper
Length:  7 pages

The CMO Council recently reported that the top mandate marketers face in 2013 is to measure and improve bottom-line performance and increase top-line revenue growth. While marketers are under enormous pressure to be accountable for quarterly revenue goals, marketing leadership faces significant challenges:

  • Deploying effective, integrated programs
  • Leveraging budgets and resources efficiently
  • Aligning and enabling Sales
  • Collecting and leveraging rich data for targeted message segmentation
  • Proving Marketing's revenue contribution
How does the savvy marketer begin to respond to these challenges? This paper offers an overview of a methodology—Bulldog Solutions' Revenue Performance Improvement Methodology—that helps marketing and sales executives identify gaps across the critical competencies that impact their company's revenue performance.

Tags : 
balanced budget, marketing budget, revenue goals, campaign, campaign effectiveness

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