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IBM - Customer Analytics Pay Off

White Paper Published By: Destination Analytics
Destination Analytics
Published:  Apr 06, 2012
Type:  White Paper
Length:  16 pages

Businesses today have an abundance of customer data available from an increasing number of sources, but many organizations struggle to turn this information into actionable insights. An effective customer analytics strategy, however, can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction.

To help organizations in their pursuit for deeper customer insight, we have identified four stages of organizational capabilities, which are enabled by four associated customer analytics strategies. Read to find out more.

Tags : 
ibm, customer analytics, technology, destination analytics, customer satisfaction, analytics strategy

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