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HOTELS.COM

Case Study Published By: Tealeaf
Tealeaf
Published:  Mar 31, 2011
Type:  Case Study
Length:  2 pages

Hotels.com relies on the powerful combination of Tealeaf and OpinionLab for comprehensive online customer experience optimization. As a result, the company has significantly improved its customer conversion, satisfaction and retention. At Hotels.com, one particularly effective approach has been to embed customer listening (also known as voice-of-customer, or VOC) into critical business processes. The premise being, successful site optimization decisions begin by listening to the
customer.



Tags : 
tealeaf, opinionlab, customer experience optimization

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