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Affinity & Partnership Marketing - how to make it work using fresh, responsive data

White Paper Published By: Howse Jackson Marketing
Howse Jackson Marketing
Published:  Feb 15, 2011
Type:  White Paper
Length:  12 pages

Affinity and partnership marketing is one of the most tried and trusted forms of successful marketing. Not to be confused with affiliate marketing, affinity and partnership marketing occurs when two brands join together for marketing purposes, for example, when one brand contacts another brand's existing customer file, lapsed customer file or prospect file via email, inserts, direct mail etc. With an emphasis on how to maximise return-on-investment (ROI), this whitepaper explains how to make affinity and partnership marketing work using fresh, responsive data.



Tags : 
affinity marketing, partnership marketing, how to guide

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