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Developing a Smart Phone MBA Program

White Paper Published By: Apptus Mobile
Apptus Mobile
Published:  Oct 14, 2010
Type:  White Paper
Length:  10 pages

The number of smartphones is growing at a rapid rate, estimated by one source as 33% per year (Sacco, 2007). The following paper is an analysis of the current state of the Online Higher Education (OHE) market in regards to creating a mobile MBA program for a private university. In addition to a market analysis, there is also an overview of mobile devices and smartphones, which pertains to the delivery of educational content on said devices. The paper then outlines the opportunities that can be capitalized upon, as well as the advantages, limitations and costs associated with creating a mobile MBA program at an institution of higher learning. This report was written in conjunction with Quinnipiac University for the Information Systems Education Conference (ISECON) 2009

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smartphone, smart phone, mba, education, mobile, higher education, research

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